Helping the SD Seals & LV Desert Dogs find their most valuable fans

The mission: The San Diego Seals and Las Vegas Desert Dogs both compete in the National Lacrosse League. The two teams were aiming to increase ticket sales for both Season and Single-game buyers by optimizing their marketing efforts and prioritizing sales leads, and my opportunity was to turn their various data sets into a well-connected, insightful story. 

How I did it: I worked with the teams to connect and activate multiple disparate data sets using both 3rd party and custom-built ETL components. I built a data warehouse tying together customer, ticketing, and marketing data, and displayed these in a set of dashboards. I used this united data ecosystem to define an organization-wide customer lifetime value (LTV) model and build a Lead Scoring model to prioritize candidates for their sales team to pursue.

Testimonial

“So many people try telling different stories instead of hearing what the data is actually saying. Janos’ data integration and dashboards put everything out in the open and gave color to what is actually going on. He built exactly what I wanted to see. By connecting two-three data sources, he helped us overcome the limitations of our system and be a more responsive, targeted sales team. He was highly responsive to feedback and his communication was spot on.”

-David Dwyer, COO Las Vegas Desert Dogs